Anchorsprices.
From 1 October 2026. at any price, you should also stand anchored —, the one that was valid for that product or service 10 September 2026. Whoever has a website or webshop must also publish a machine-readable price list.
What is the anchor price
Additional information with the current price. A fixed point from the past where the customer sees whether the price has fallen, risen or is standing still since then.
Example display
- Current price
- 79,90 €
- Anchor price
- 84,90 € Price as of September 10, 2026.
Not a bargain price
The action changes throughout the year. The anchor stands on one date and does not move.
The regular price is not crossed out
The regular price is your decision today. Anchor is information from a specific day.
Not the lowest price in 30 days
It is a separate obligation for reductions. The anchor is displayed independently of this.
Dates that concern you
Previously regulated groups
For food, beverages, cosmetics, cleaning products, toiletries and household products, the anchor price remains that of this date.
Reference day for everything else
The price that was valid that day becomes anchored to the products and services that the obligation only now covers.
Application begins
The anchor price must be displayed at the point of sale, in advertisements, on leaflets and on the web. Websites also publish a machine-readable price list.
Deadline from the Consumer Protection Act
Second deadline relating to products. The Government's decisions of 1 October also cover services.
Which must change
No need for a new webshop. The price display should be supplemented and the price list should be set at a public address that is refreshing itself.
Anchored at the current price
On every product and every service, clear and legible, not hidden in the description.
Variations separately
Size, color or packaging with different price — each variant has its own anchor.
Categories and search
Not only the product page, but also lists, search results and related items.
Mobile equal
The display must remain legible even on a small screen, without hiding behind „show multi“.
Machine-readable price list
Publicly available .csv or .xml
Update & Availability
Do 8 o'clock in the morning on the day of the price change, and the published version remains available 30 days.
Three typical cases
You have a webshop
The anchor price is withdrawn from the product data and the price list is generated by itself. No manual rewriting to the table every time you change the price.
You have a web without charge
A physical store with a website does not have to build a webshop. The list of products becomes a table on the page and a price list at the public address.
You provide services
Salons, services, surgeries, agencies. The price list contains the name of the service, the current price with the label of a special form of sale and the anchor price.
Estimated penalties
- Legal entities
- 3.000 – 30.000 €
- 1.500 – 50.000 €
- Craftsmen
- 1.000 – 20.000 €
- Individual traders
- 1.000 – 6.000 €
- 750 – 2.500 €
The ranges vary according to whether price surveillance or consumer protection regulations apply. The content of this page is informative and does not represent legal advice — for the interpretation of obligations in your case, contact a professional.
How we handle it
Overview
We go through your web and determine exactly what is subject to the obligation — products, variations, services — and what is the reference date for you.
Display
The anchor price is included with the current one on products, in categories and search. We fit it into the existing design, without redoing the page.
Price list
We set the machine-readable price list to a permanent public address, with automatic refresh and archive of previous versions.
Check
We test the display and price list before October 1 and remain available if the regulation is further clarified.
Frequently asked questions
Is the anchor price the same as the lowest price in the last 30 days?
It's not. These are two separate data. The lowest price in 30 days is associated with the reduction, and the anchor price is displayed regardless of whether the product is on sale or not.
What exactly does the price become my anchor?
The one that was valid on September 10, 2026. The exception is groups that were previously regulated — food, drinks, cosmetics, cleaning products, toiletries and household products — where the price remains on May 2, 2025.
Do I have to publish both CSV and XML?
No. One of those two formats is enough. It is essential that the file is publicly available at a permanent address and can be read by the machine.
Does this also apply to services?
Yes. Hair salons, services, surgeries, agencies and the like publish a price list with the name of the service, the current price with the label of a special form of sale and the anchor price.
I have a website, but I don't sell online. Is it valid for me too?
If you sell products or provide services to consumers, the obligation to publish a price list is linked to the fact that you have a website, not to whether you charge through it.
Do I have to do a new webshop?
As a rule, no. In most cases, the existing webshop is supplemented, and the price list is added as a separate output. The new web only makes sense if the existing one is about to be replaced anyway.
Send your web address
Let's see what is subject to your obligation and come forward with a concrete proposal. No obligation and no legal vocabulary.
Sources: Chamber of Crafts Zagreb · Decisions of the Government of the Republic of Croatia published in the Official Gazette · Law on Consumer Protection
